Over the last several weeks, I have been going through the sites from various established corporate based in India. What I have realised, is that most of these sites are mere on-line brochures and are not used as active agents for business development which they can be. In these times of Global economic slowdown, harnessing the power of the Internet will not only save costs for the respective companies but it will also help them target a wider audience.
I would like to welcome questions (I am consciously avoiding enquiries) from all and sundry on how to do better business development throuth their websites.
In future posts, I would be writing about specific examples.